Cat phones – launching the brand in Hungary
The brand Cat phones has entered the Hungarian market in 2014 with its rugged smartphones. The communication of the unique product features required attractive PR campaign that differentiated the brand from the others. As a part of the campaign, our agency developed and followed a distinctive plan starting with contacting the journalists and continued with the press event.
- We have created a unique media list that fits the audience of the brand, and we have targeted them in three phases during the campaign.
- Online teaser was followed by building a personal relationship through the event, then we provided direct opportunity for journalists to get to know the product with product reviews and follow up.
- The PR campaign reached its peak in an extraordinary press event. We introduced the brand features to the journalists in an extreme adventure park. The venue and details further emphasized the product features and helped positioning the brand, while providing a long term experience for the guests.
- During the project we created the localized messages and the focal points of the communication plan, organized the event with its every details and kept continuous contact with the journalists.
The three phase campaign contributed to a successful brand launch and, through the press clippings, to target customers and partners effectively.
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MinuteOffice lakásirodánk a legjobb hely erre!
Személyre szabható irodára lenne szükséged?
MinuteOffice lakásirodánk a legjobb hely erre!
Örömmel indítjuk el még ma a legújabb projekted.
1066 Budapest, Teréz krt. 8. 1/14A
info@mantracomm.hu
Örömmel indítjuk el még ma a legújabb projekted.
1066 Budapest, Teréz krt. 8. 1/14A
info@mantracomm.hu