National marketing campaign – planning and execution

In order to support the launch of HTC’s current flagship, our team compiled a multiplatform marketing plan that highlighted the main product features in articles, pictures and videos. Due to this complex approach, we delivered content and creative materials that perfectly suited all the selected platforms, therefore, we maximized the efficiency of the campaign.

  • We planned, organized and executed the concept of the multichannel campaign, including media buying, production and delivery of the creative materials and the creation all the written content.
  • We kept direct and close relationship with all participants of the campaign, and, as project managers, we stayed on top of the tasks with a continuously updated checklist containing all deadlines and tasks in connection with each platforms.
  • We briefed the selected vloggers, while kept in mind their own style. We focused on product features that fitted their image to keep credibility.
  • During the campaign period, we continuously oversaw the placement of the delivered materials, and monitored the KPIs.
  • With a complex report, we provided results on the performance of the digital, print and outdoor campaign.

Our 360° approach included the involvement of the company’s and their partners’ own channels, like newsletters and social media sites. For these platforms, we developed separate content that supported the campaign messages, therefore, further increasing the outcome of the campaign.

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MinuteOffice lakásirodánk a legjobb hely erre!

Örömmel indítjuk el még ma a legújabb projekted.

1066 Budapest, Teréz krt. 8. 1/14A

info@mantracomm.hu

Örömmel indítjuk el még ma a legújabb projekted.

1066 Budapest, Teréz krt. 8. 1/14A

info@mantracomm.hu