Organizing engaging consumer campaign for Bacardí
Bacardí has been a prominent sponsor of Sziget Festival on several occasions. Their unique event venue was connected to various consumer campaigns during the introductory phase of the communication, as well as during the event, which were carried out and supported by our agency throughout the years. In order to effectively highlight Casa Bacardí party venue within the Festival in 2017, we identified partners, influencers who could represent the brand with credibility, while also call to the proper audience.
- We worked closely with popular representatives of the music industry through exclusively planned approach. The carefully selected influencers shared information about the venue in their channels in accordance with their own style.
- To engage the fans of the influencers directly, we organized winning games with the partners, who could reward their fans.
- We scheduled the campaign thoroughly and, as a result, both the winners and the rest of the fans were informed about the brand’s onsite venue regularly without being obtrusive. Besides, the venue, we also highlighted the most popular cocktail using the product of the company.
The creative approached that we used to convey the message resulted bigger reach than expected and over 35,000 interactions from fans, which had a long standing impact on how customers perceived the brand. The cooperation launched with influencers was further strengthened through other brand activities.
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MinuteOffice lakásirodánk a legjobb hely erre!
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1066 Budapest, Teréz krt. 8. 1/14A
info@mantracomm.hu
Örömmel indítjuk el még ma a legújabb projekted.
1066 Budapest, Teréz krt. 8. 1/14A
info@mantracomm.hu