Campaign for Dreher Brewery’s CSR program

Dreher Brewery initiated a program to call attention to responsible drinking. In order to promote the campaign further and target new audiences, we involved a new content in the campaign strategy, by publishing the results of a local survey.

  • Based on the research in connection with alcohol consumption, our agency provided an overview including the main trends. First, we went through the results, then highlighted the trends. Following, we created the press material, which was finalized in an understandable and interesting style, following closely the results.
  • As a next step, we expanded the press list, which was mainly consists of regular, trade contacts. We involved lifestyle, trade, marketing and CSR media in online, print and electronic platforms. With this step, we could effectively call to customers, who didn’t know about the brand’s CSR program before, or had little knowledge about it.
  • Together with the client, we finalized an infographic to present the main results to the press.

The extra effort we put into the creation of a meaningful content made it possible to reach out to mass media, besides the regular press contacts, and it resulted active presence in the Hungarian media during the campaign. Due to the relevant press communication, the program was announced in the most frequented news and lifestyle online sites as well.

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MinuteOffice lakásirodánk a legjobb hely erre!

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1066 Budapest, Teréz krt. 8. 1/14A

info@mantracomm.hu

Örömmel indítjuk el még ma a legújabb projekted.

1066 Budapest, Teréz krt. 8. 1/14A

info@mantracomm.hu