Groundbreaking ceremony – event and project management

One of the leading automotive companies decided to further strengthen their Hungarian presence in 2017, by investing in a new plant in Győr worth HUF 15 billion. Our agency was responsible for organizing the official announcement of the company’s cooperation with the Ministry of Foreign Affairs and Trade and the Hungarian Investment Promotion Agency, as well as organizing the groundbreaking ceremony. Minister Péter Szijjártó, high level officials of the US diplomacy, prominent officials of the automotive industry and several international managers attended the monumental event.

Our tasks included the overall project management, from continuous executive consultancy, to media relations and most importantly the event management of the official groundbreaking ceremony.

We organized the groundbreaking ceremony with special attention to every detail in the spring of 2017. With close cooperation with the company’s senior directors of marketing and corporate communications, we fully elaborated the event concept, messages and programs.

We planned, created and produced the image and the decoration of the event, created the image film shown in the event and other visuals.

We established an impressive event venue at the location of the greenfield investment, and provided catering according to the highest standards for 100 guests.

Our team seamlessly managed the whole event and the related protocol meetings.

Our agency handled all the PR and event organization tasks related to the protocol event open to press, held in two languages simultaneously.

We handled media relations and built the company’s relations with the media, and as a result, more than 70 media covered the announcement in Hungarian and in English.